Week 2

 AR app research

Pokemon Go:

    Pokémon GO's success in augmented reality can be attributed to its innovative blend of digital and physical worlds, which captivated a global audience. By using AR technology, the game allowed players to encounter and capture Pokémon in real-world locations, creating an immersive and interactive experience through their phones. This game-breaking approach to mobile gaming encouraged outdoor activity, social interaction, and community events, parting it from traditional mobile games. Niantic's use of geolocation and real-time data further enhanced the gameplay, making the virtual hunt for Pokémon feel tangible and exciting. Somewhat makes the dream come true for every Pokemon game player, meeting Pokemon in real life.

Monster Hunter Now:

    Monster Hunter Now, another success by Niantic, utilizes augmented reality to bring the franchise's iconic monster battles into the real world. By integrating AR technology, the game allows players to hunt and interact with monsters in their familiar surroundings, creating a seamless blend of the virtual and physical realms. This approach not only engages fans with familiar gameplay mechanics but also encourages outdoor exploration and social collaboration. The game's dynamic use of geolocation and real-time data enriches the experience, making each hunt unique and immersive. Its ability to translate the beloved elements of the Monster Hunter series into an accessible AR format has captivated both new players and long-time fans, driving its success.

Ikea Place:

    IKEA Place's success in augmented reality is due to its practical application of AR technology in solving a common consumer challenge: visualizing furniture in its own space before purchase. The app allows users to place true-to-scale 3D models of IKEA products in their homes using their smartphone cameras, providing a realistic preview of how items will fit and look in their environment. This functionality not only enhances the shopping experience by reducing uncertainty but also empowers customers to make more confident decisions. The seamless integration of AR into the user experience has made IKEA Place a valuable tool for both consumers and the brand, demonstrating the practical benefits of AR in everyday life.